Secret sales tactic

In sales you have two options to close the sale. You either hard-close or soft-close.

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1. Soft-Close:

• This is when you guide people in a non-confrontational way to drive the sale.
• This is a slow and tedious process that normally gets you "maybe" answers.
• "Maybe" answers suck the life out of you because you are constantly on the wire, hoping they eventually buy.

2. Hard-Close:

• This is when you create a sense of urgency to drive the sale in a confrontational way.
• With this method you push people to give you a "yes" or "no".
• A "no" is much better than "maybe" because you can identify why they said no and focus on another client who may say yes.
• Retail stores offer discounts, clothing brands release "limited" pieces.
• This drives people to make a decision, if they don't buy then they were never going to.
• Focus on the people that will buy from you, root out the weeds that constantly give you "maybe" answers as soon as possible.
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